{"id":62545,"date":"2026-10-16T11:19:15","date_gmt":"2026-10-16T08:19:15","guid":{"rendered":"https:\/\/ayyildizgundem.tr\/?p=62545"},"modified":"2026-10-16T11:19:15","modified_gmt":"2026-10-16T08:19:15","slug":"perakendede-satis-ve-magaza-tasariminin-puf-noktalari-anlatildi","status":"publish","type":"post","link":"https:\/\/ayyildizgundem.tr\/index.php\/2026\/10\/16\/perakendede-satis-ve-magaza-tasariminin-puf-noktalari-anlatildi\/","title":{"rendered":"PERAKENDEDE SATI\u015e VE MA\u011eAZA TASARIMININ P\u00dcF NOKTALARI ANLATILDI"},"content":{"rendered":"

FTSO Akademi taraf\u0131ndan d\u00fczenlenen Perakende ve Ma\u011faza Dizayn E\u011fitiminde, de\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131ndan etkili sat\u0131\u015f tekniklerine, m\u00fc\u015fteri memnuniyetinden ma\u011faza i\u00e7i d\u00fczenlemelere kadar perakende sekt\u00f6r\u00fcnde ba\u015far\u0131y\u0131 etkileyen \u00f6nemli konular i\u015flendi.<\/p>\n

\"\"<\/p>\n

FTSO Akademi\u2019nin i\u015fletmelerin hizmet kalitesini art\u0131rmak ve \u00e7al\u0131\u015fanlar\u0131n mesleki geli\u015fimlerine katk\u0131 sa\u011flamak amac\u0131yla d\u00fczenledi\u011fi e\u011fitimler kapsam\u0131nda, \u201cPerakende ve Ma\u011faza Dizayn E\u011fitimi\u201d ger\u00e7ekle\u015ftirildi. Fethiye Ticaret ve Sanayi Odas\u0131 (FTSO) Likya Toplant\u0131 Salonu\u2019nda, \u0130stanbul E\u011fitimler\u2019den Deniz \u00d6zta\u015f taraf\u0131ndan verilen e\u011fitime 10 ki\u015fi kat\u0131ld\u0131.<\/p>\n

E\u011fitimde, de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131 ve sat\u0131n alma kararlar\u0131n\u0131 etkileyen fakt\u00f6rler \u00fczerinde durularak, m\u00fc\u015fteri beklentilerini do\u011fru anlaman\u0131n ve etkili ileti\u015fim kurman\u0131n sat\u0131\u015f ba\u015far\u0131s\u0131ndaki rol\u00fc anlat\u0131ld\u0131. Farkl\u0131 t\u00fcketici profillerine yakla\u015f\u0131m, m\u00fc\u015fteri memnuniyetinin sa\u011flanmas\u0131, ikna y\u00f6ntemleri ve sat\u0131\u015f s\u00fcre\u00e7lerinin geli\u015ftirilmesine y\u00f6nelik bilgiler \u00f6rneklerle payla\u015f\u0131ld\u0131. M\u00fc\u015fteriyle kurulan g\u00fcvene dayal\u0131 ileti\u015fimin yaln\u0131zca sat\u0131\u015f\u0131n ger\u00e7ekle\u015fmesinde de\u011fil, m\u00fc\u015fteri sadakatinin olu\u015fturulmas\u0131nda da \u00f6nemli bir unsur oldu\u011fu vurguland\u0131.<\/p>\n

MA\u011eAZA D\u00dcZEN\u0130N\u0130N T\u00dcKET\u0130C\u0130 TERC\u0130HLER\u0130 \u00dcZER\u0130NDEK\u0130 ETK\u0130S\u0130 ELE ALINDI<\/strong><\/p>\n

E\u011fitimin ma\u011fazac\u0131l\u0131k b\u00f6l\u00fcm\u00fcnde ise ma\u011faza tasar\u0131m\u0131n\u0131n yaln\u0131zca g\u00f6rsel bir unsur olmad\u0131\u011f\u0131, t\u00fcketici alg\u0131s\u0131n\u0131 ve al\u0131\u015fveri\u015f deneyimini do\u011frudan etkileyen \u00f6nemli bir fakt\u00f6r oldu\u011fu \u00fczerinde duruldu. Ma\u011faza i\u00e7i yerle\u015fim planlamas\u0131, \u00fcr\u00fcnlerin raf ve reyonlarda konumland\u0131r\u0131lmas\u0131, te\u015fhir d\u00fczenlemeleri ve g\u00f6rsel sunum teknikleri ele al\u0131narak do\u011fru ma\u011faza d\u00fczeninin \u00fcr\u00fcnlerin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne, m\u00fc\u015fteri deneyimine ve sat\u0131\u015f s\u00fcre\u00e7lerine katk\u0131s\u0131 de\u011ferlendirildi.<\/p>\n

Ma\u011fazan\u0131n kurumsal kimli\u011fini yans\u0131tan d\u00fczenlemelerin \u00f6nemi, sat\u0131\u015f personelinin m\u00fc\u015fteri ili\u015fkilerindeki rol\u00fc ve ekip i\u00e7i ileti\u015fimin hizmet kalitesine etkileri e\u011fitimde anlat\u0131ld\u0131. Ba\u015far\u0131l\u0131 bir perakende y\u00f6netiminin, do\u011fru \u00fcr\u00fcn sunumunun yan\u0131 s\u0131ra m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 anlayan, etkili ileti\u015fim kurabilen ve uyum i\u00e7inde \u00e7al\u0131\u015fan ekiplerle m\u00fcmk\u00fcn oldu\u011fu vurguland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

FTSO Akademi taraf\u0131ndan d\u00fczenlenen Perakende ve Ma\u011faza Dizayn E\u011fitiminde, de\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131ndan etkili sat\u0131\u015f tekniklerine, m\u00fc\u015fteri memnuniyetinden ma\u011faza i\u00e7i d\u00fczenlemelere kadar perakende sekt\u00f6r\u00fcnde ba\u015far\u0131y\u0131 etkileyen \u00f6nemli konular i\u015flendi. FTSO Akademi\u2019nin i\u015fletmelerin hizmet kalitesini art\u0131rmak ve \u00e7al\u0131\u015fanlar\u0131n mesleki geli\u015fimlerine katk\u0131 sa\u011flamak amac\u0131yla d\u00fczenledi\u011fi e\u011fitimler kapsam\u0131nda, \u201cPerakende ve Ma\u011faza Dizayn E\u011fitimi\u201d ger\u00e7ekle\u015ftirildi. Fethiye Ticaret ve Sanayi Odas\u0131 …<\/p>\n","protected":false},"author":1,"featured_media":62546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[219,35,3,5],"class_list":["post-62545","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-genel","tag-ayyildiz-gundem","tag-egitim","tag-fethiye","tag-ftso"],"_links":{"self":[{"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/posts\/62545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/comments?post=62545"}],"version-history":[{"count":1,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/posts\/62545\/revisions"}],"predecessor-version":[{"id":62547,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/posts\/62545\/revisions\/62547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/media\/62546"}],"wp:attachment":[{"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/media?parent=62545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/categories?post=62545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/tags?post=62545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}