{"id":62779,"date":"2026-10-21T16:44:08","date_gmt":"2026-10-21T13:44:08","guid":{"rendered":"https:\/\/ayyildizgundem.tr\/?p=62779"},"modified":"2026-10-21T16:44:08","modified_gmt":"2026-10-21T13:44:08","slug":"unlu-2027-sezonuna-dort-mevsim-marmaris-hedefiyle-hazirlaniyoruz","status":"publish","type":"post","link":"https:\/\/ayyildizgundem.tr\/index.php\/2026\/10\/21\/unlu-2027-sezonuna-dort-mevsim-marmaris-hedefiyle-hazirlaniyoruz\/","title":{"rendered":"\u00dcNL\u00dc: 2027 SEZONUNA D\u00d6RT MEVS\u0130M MARMAR\u0130S HEDEF\u0130YLE HAZIRLANIYORUZ"},"content":{"rendered":"

Mu\u011fla \u0130l Tan\u0131t\u0131m ve Geli\u015ftirme Kurulu Toplant\u0131s\u0131, Mu\u011fla Valisi Dr. \u0130dris Akb\u0131y\u0131k ba\u015fkanl\u0131\u011f\u0131nda Marmaris\u2019te ger\u00e7ekle\u015ftirildi. Toplant\u0131da Marmaris\u2019in turizm sezonunu uzatmak, hedef pazarlar\u0131n\u0131 \u00e7e\u015fitlendirmek ve ziyaret\u00e7i ba\u015f\u0131na d\u00fc\u015fen ekonomik de\u011feri art\u0131rmak amac\u0131yla 2027 y\u0131l\u0131na y\u00f6nelik tan\u0131t\u0131m ve pazarlama hedefleri ele al\u0131nd\u0131.<\/p>\n

\"\"<\/p>\n

Mu\u011fla \u0130l Tan\u0131t\u0131m ve Geli\u015ftirme Kurulu Toplant\u0131s\u0131, Mu\u011fla Valisi Dr. \u0130dris Akb\u0131y\u0131k ba\u015fkanl\u0131\u011f\u0131nda Marmaris\u2019te yap\u0131ld\u0131. T\u00fcrkiye Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131 (TGA) b\u00fcnyesinde y\u00fcr\u00fct\u00fclen \u0130l Tan\u0131t\u0131m ve Geli\u015ftirme Projesi kapsam\u0131nda d\u00fczenlenen toplant\u0131da, 2026 turizm sezonu de\u011ferlendirilirken 2027 y\u0131l\u0131na ili\u015fkin beklentiler, \u00f6ncelikler ve hedefler g\u00f6r\u00fc\u015f\u00fcld\u00fc. Toplant\u0131ya Vali Yard\u0131mc\u0131s\u0131 Murat Sar\u0131, \u0130l K\u00fclt\u00fcr Turizm M\u00fcd\u00fcr\u00fc H\u00fcseyin Toprak, Marmaris Kaymakam\u0131 Nurullah Kaya, Marmaris Belediye Ba\u015fkan\u0131 Acar \u00dcnl\u00fc, TGA \u00dclke Pazarlama Direkt\u00f6r\u00fc Alican Demir, TGA Ege B\u00f6lge Temsilcisi Ercan Toruno\u011fullar\u0131, TGA y\u00f6neticileri, Mu\u011fla b\u00f6lgesindeki oda temsilcileri ve turizmciler kat\u0131ld\u0131.<\/p>\n

HEDEF\u0130M\u0130Z DAHA Y\u00dcKSEK KATMA DE\u011eER<\/strong><\/p>\n

Toplant\u0131da Marmaris\u2019in turizm potansiyeline ve gelecek d\u00f6nem hedeflerine ili\u015fkin de\u011ferlendirmelerde bulunan Marmaris Belediye Ba\u015fkan\u0131 Acar \u00dcnl\u00fc, kentin yaln\u0131zca turist say\u0131s\u0131n\u0131 art\u0131rmay\u0131 de\u011fil, turizmin ekonomik katk\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmeyi ve do\u011fal de\u011ferlerini korumay\u0131 hedefledi\u011fini vurgulad\u0131.<\/p>\n

\u00dcnl\u00fc, \u201cMarmaris\u2019in \u00f6n\u00fcm\u00fczdeki d\u00f6nemde temel hedefi yaln\u0131zca daha fazla turist a\u011f\u0131rlamak de\u011fil; sezonu uzatan, ziyaret\u00e7i ba\u015f\u0131na katma de\u011feri art\u0131ran, yerel ekonomiye daha fazla katk\u0131 sa\u011flayan ve do\u011fal de\u011ferlerini koruyan bir destinasyon modeline ge\u00e7mektir. Biz belediye olarak bunun kurumsal ve stratejik altyap\u0131s\u0131n\u0131 olu\u015fturmaya ba\u015flad\u0131k. \u015eimdi bu yakla\u015f\u0131m\u0131 TGA ile birlikte somut bir tan\u0131t\u0131m ve pazarlama program\u0131na d\u00f6n\u00fc\u015ft\u00fcrmek istiyoruz\u201d dedi.<\/p>\n

DOLULUK TEK BA\u015eINA BA\u015eARI G\u00d6STERGES\u0130 DE\u011e\u0130L<\/strong><\/p>\n

15 Haziran\u201330 Eyl\u00fcl d\u00f6neminde otellerde y\u00fczde 90\u2019\u0131n \u00fczerinde doluluk oranlar\u0131 g\u00f6r\u00fclmesine ra\u011fmen gelir ve k\u00e2rl\u0131l\u0131kta gerileme ya\u015fand\u0131\u011f\u0131na dikkat \u00e7eken Ba\u015fkan \u00dcnl\u00fc, \u0130ngiltere pazar\u0131ndaki kay\u0131plar\u0131n i\u00e7 turizmle k\u0131smen telafi edildi\u011fini belirtti. Turizmde ba\u015far\u0131y\u0131 yaln\u0131zca doluluk oranlar\u0131yla \u00f6l\u00e7menin yeterli olmad\u0131\u011f\u0131n\u0131 ifade eden \u00dcnl\u00fc, hedef pazarlar\u0131n \u00e7e\u015fitlendirilmesi gerekti\u011fini vurgulad\u0131. Ba\u015fkan \u00dcnl\u00fc, \u201cDoluluk tek ba\u015f\u0131na ba\u015far\u0131 g\u00f6stergesi de\u011fil. Turistin destinasyonda yapt\u0131\u011f\u0131 harcama, i\u015fletmelerin k\u00e2rl\u0131l\u0131\u011f\u0131 ve turizm gelirinin kent ekonomisine da\u011f\u0131l\u0131m\u0131 \u00f6nem kazan\u0131yor. \u0130ngiltere pazar\u0131na y\u00fcksek ba\u011f\u0131ml\u0131l\u0131k k\u0131r\u0131lganl\u0131k yarat\u0131yor. \u0130ngiltere stratejik pazar\u0131m\u0131z olmaya devam ederken Almanya, Polonya, Avusturya ve di\u011fer potansiyel pazarlarda \u00e7e\u015fitlenmeye ihtiya\u00e7 var. 2026\u2019n\u0131n bize Marmaris\u2019in talep yaratma kapasitesinden ziyade turizmin ekonomik de\u011ferini ve y\u0131l i\u00e7indeki da\u011f\u0131l\u0131m\u0131n\u0131 g\u00fc\u00e7lendirmeye ihtiya\u00e7 duydu\u011funu daha net g\u00f6sterdi\u011fini s\u00f6yleyebiliriz\u201d ifadelerini kulland\u0131.<\/p>\n

2027 HEDEF\u0130: D\u00d6RT MEVS\u0130M MARMAR\u0130S<\/strong><\/p>\n

2027 turizm sezonuna \u201cD\u00f6rt Mevsim Marmaris\u201d temas\u0131yla haz\u0131rland\u0131klar\u0131n\u0131 belirten Ba\u015fkan \u00dcnl\u00fc, sezonun ba\u015flang\u0131\u00e7 ve biti\u015f d\u00f6nemlerinde hareketlili\u011fi art\u0131racak, farkl\u0131 ziyaret\u00e7i gruplar\u0131na hitap edecek ortak tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6nemine dikkat \u00e7ekti.<\/p>\n

TGA ile i\u015f birli\u011fi i\u00e7inde \u00f6zellikle Nisan-May\u0131s ve Ekim-Kas\u0131m d\u00f6nemlerine odaklanan bir pazarlama program\u0131 haz\u0131rlanmas\u0131n\u0131 \u00f6neren \u00dcnl\u00fc; gastronomi, do\u011fa y\u00fcr\u00fcy\u00fc\u015fleri, bisiklet, yelken, k\u00fclt\u00fcr ve k\u00f6y deneyimlerinin mevsimlere ve hedef pazarlara g\u00f6re tan\u0131t\u0131lmas\u0131n\u0131 istedi. \u00dcnl\u00fc, \u201c\u0130ngiltere\u2019yi korurken \u00f6zellikle emekli ve aktif ileri ya\u015f gruplar\u0131 i\u00e7in Avusturya, Almanya ve di\u011fer Avrupa pazarlar\u0131na y\u00f6nelelim\u201d dedi.<\/p>\n

MARMAR\u0130S\u2019\u0130N MARKA V\u0130ZYONU ULUSLARARASI TANITIMLA BULU\u015eACAK<\/strong><\/p>\n

Marmaris\u2019te yakla\u015f\u0131k 1,5 y\u0131ld\u0131r s\u00fcrd\u00fcr\u00fclen kat\u0131l\u0131mc\u0131 kent markala\u015fmas\u0131 \u00e7al\u0131\u015fmalar\u0131yla olu\u015fturulan ortak vizyonun, TGA\u2019n\u0131n Mu\u011fla tan\u0131t\u0131m faaliyetleriyle b\u00fct\u00fcnle\u015ftirilmesini hedeflediklerini belirten Ba\u015fkan \u00dcnl\u00fc, Marmaris\u2019in uluslararas\u0131 tan\u0131t\u0131m\u0131nda farkl\u0131 turizm deneyimlerinin \u00f6ne \u00e7\u0131kar\u0131lmas\u0131 gerekti\u011fini ifade etti. Ba\u015fkan \u00dcnl\u00fc, kurumlar aras\u0131 i\u015f birli\u011fiyle Marmaris\u2019in turizm sezonunu y\u0131l geneline yaymay\u0131, farkl\u0131 pazarlardan daha nitelikli ziyaret\u00e7iler \u00e7ekmeyi ve turizm gelirinin kent ekonomisine katk\u0131s\u0131n\u0131 art\u0131rmay\u0131 hedeflediklerini belirtti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mu\u011fla \u0130l Tan\u0131t\u0131m ve Geli\u015ftirme Kurulu Toplant\u0131s\u0131, Mu\u011fla Valisi Dr. \u0130dris Akb\u0131y\u0131k ba\u015fkanl\u0131\u011f\u0131nda Marmaris\u2019te ger\u00e7ekle\u015ftirildi. Toplant\u0131da Marmaris\u2019in turizm sezonunu uzatmak, hedef pazarlar\u0131n\u0131 \u00e7e\u015fitlendirmek ve ziyaret\u00e7i ba\u015f\u0131na d\u00fc\u015fen ekonomik de\u011feri art\u0131rmak amac\u0131yla 2027 y\u0131l\u0131na y\u00f6nelik tan\u0131t\u0131m ve pazarlama hedefleri ele al\u0131nd\u0131. Mu\u011fla \u0130l Tan\u0131t\u0131m ve Geli\u015ftirme Kurulu Toplant\u0131s\u0131, Mu\u011fla Valisi Dr. \u0130dris Akb\u0131y\u0131k ba\u015fkanl\u0131\u011f\u0131nda Marmaris\u2019te yap\u0131ld\u0131. …<\/p>\n","protected":false},"author":1,"featured_media":62780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[219,245,48,2533],"class_list":["post-62779","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-genel","tag-ayyildiz-gundem","tag-baskan","tag-marmaris","tag-unlu"],"_links":{"self":[{"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/posts\/62779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/comments?post=62779"}],"version-history":[{"count":1,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/posts\/62779\/revisions"}],"predecessor-version":[{"id":62781,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/posts\/62779\/revisions\/62781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/media\/62780"}],"wp:attachment":[{"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/media?parent=62779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/categories?post=62779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ayyildizgundem.tr\/index.php\/wp-json\/wp\/v2\/tags?post=62779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}